Building New Markets, New Business and New Marketing Power in the Prepaid World

At All Payments Expo 2015, in the Program Managers Workshop there was a session titled "Building New Markets, New Business and New Marketing Power in the Prepaid World". This session consisted of the following industry experts;

• Cathy Corby Iannuzzelli, Corby & Company, Inc. 
• Patrice Peyret, Banking Up 
• Jack Pyros, Momentum Groups 
• Andrew Siden, NexisCard/Prepaid Ventures, LTD 
• Moderator: Omri Dahan, Marqeta

This exciting session delved into the new, multidimensional uses for prepaid are emerging outside of the under-served market. What are some of the opportunities out there, and how do program managers overcome these niche challenges?

• Going beyond the under-served: tackling challenges when moving into new customer segments
• Leveraging prepaid for more in-store visits and interaction
• Building and expanding reload, retail and distribution partners
• Leveraging technology partners: challenges and opportunities
• Marketing a program more effectively
• Prepaid for luxury customers

Couldn't make it to Las Vegas last February? Then take a look at some of the many highlights to come out of APEX.



Stay updated on APEX 2016, March 21-23 in New Orleans - Check out our website.

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