Industry Experts Discuss the Untapped Opportunities in Prepaid

After an exciting panel discussion in the Program Managers Workshop at APEX 2015, titled "Building New Markets, New Business and New Marketing Power in the Prepaid World", Moderator Omri Dahan of Marqeta, Andrew Siden of NexisCard/Prepaid Ventures, and Patrice Peyret of Banking Up joined us to discuss the future of prepaid, prepaid as a vehicle for the affluent, the biggest untapped opportunities in prepaid, as well as the biggest challenges for the industry. See what these industry experts had to say about each below.

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Building New Markets, New Business and New Marketing Power in the Prepaid World

At All Payments Expo 2015, in the Program Managers Workshop there was a session titled "Building New Markets, New Business and New Marketing Power in the Prepaid World". This session consisted of the following industry experts;

• Cathy Corby Iannuzzelli, Corby & Company, Inc. 
• Patrice Peyret, Banking Up 
• Jack Pyros, Momentum Groups 
• Andrew Siden, NexisCard/Prepaid Ventures, LTD 
• Moderator: Omri Dahan, Marqeta

This exciting session delved into the new, multidimensional uses for prepaid are emerging outside of the under-served market. What are some of the opportunities out there, and how do program managers overcome these niche challenges?

• Going beyond the under-served: tackling challenges when moving into new customer segments
• Leveraging prepaid for more in-store visits and interaction
• Building and expanding reload, retail and distribution partners
• Leveraging technology partners: challenges and opportunities
• Marketing a program more effectively
• Prepaid for luxury customers

Couldn't make it to Las Vegas last February? Then take a look at some of the many highlights to come out of APEX.



Stay updated on APEX 2016, March 21-23 in New Orleans - Check out our website.

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