Register for All Payments Expo by Friday Dec. 6 to Save $700!

Save up to $700 if you sign up to attend All Payments Expo by Friday, Dec. 6. This is the best possible price for All Payments Expo - after Dec. 6, rates go up. 

Here's All Payments Expo's Mission: 

• Focused on drilling down into the bedrock of payments innovation, including alternative financial services, prepaid, acquiring, technology, omnichannel retail, lending & gifting. 
• Biggest business development event in payments, and the only event with an exclusive partnering tool to help you generate real ROI with clients and potential partners on-site. 
• The largest number of retailers of ANY payments event, with more than 300 omnichannel focused merchants in attendance. 
• Designed to make the most of team attendance. Make sure your company's leadership, product, business development, marketing functions are in attendance (group discounts are as high as 20%) and build business & buzz at the show. 
• Home to FinTech Partnerships, an exclusive 2-day forum designed to catalyze strategic alliances between banks and non-bank innovators in mobile banking, PFM, in-branch technologies, lending and more. 

Take advantage of this discounted rate – Register today!

Raise Your Profile at APEX: A limited number of sponsorship opportunities are available. If interested, please contact Terri Sobol at 646.895.7473 or tsobol@iirusa.com  

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See you in Las Vegas!

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PARTNERING is taking center stage at All Payments Expo

Here's why payments companies MUST partner: 

Industry Convergence: 
Incumbent institutions are being joined by new companies and industries entering the payments space, giving everyone opportunities to leverage the strengths of other players.

Interoperability: 
An interoperable infrastructure is necessary to facilitate widespread acceptance of new payment types, making unionification crucial in the evolving ecosystem. 

Innovation: 
New players bring new strategies- and much-needed data, scale or functionalities to augment existing product pipelines. 

Independence from Old Business Models: 
Payments' rapid-fire evolution is set to change the revenue structure for the entire industry, making new partnerships with creative players a must. 

For more information on partnering and how you can guarantee ROI at All Payments Expo – CLICK HERE

See you in Las Vegas!

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Live from Prepaid Expo 2012: Social Media: Changing the Prepaid Marketing Game?

Recap from Social Media: Changing the Prepaid Marketing Game? Panel:

Moderator: Aaron Mann, CEO, SOCIALARC
Panelists: Mike Fletcher, CMO, GIFTANGO
Douglas Rozen, Senior Vice President, AIMIA (incorporating Carlson Marketing)
Michael Hursta, VP, Prepaid Category Manager, FIRST DATA

What is the value of your customer per transaction - level of intimacy? This concern is unique to the Prepaid space but for the most part the challenges the industry faces are the same as for others.

Online social tools allow you to really get to know consumers in a whole new way - another form of ROI: data.

A social media strategy isn't singular, it should have multiple goals but social media definitely needs to be run from a strategic standpoint.

It also shouldn't work in a vacuum, SMS is popular to use as are other promotional marketing.

Use social media to mine your audience for maximum impact on your future marketing. Who is your customer? Filter/target directly to them.

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen.  She will be attending Prepaid Expo USA 2012 and covering the event live via Twitter and the Prepaid Expo Blog. She is a published poet and also maintains a literary blog. She may be reached atvrusso@iirusa.com. Follow her @Literanista.

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Live from Prepaid Expo 2012: Social Media: The Landscape

Aaron Mann

We began this morning at Prepaid Expo 2012 with a session on Social Media: The Landscape, 5 Important Trends for Marketers, and Real-World Social Best Practices presented by Aaron Mann, CEO of SocialArc. "Socialarc specializes in the design and implementation of social marketing campaigns that work - for our clients and for their audiences."

5 Big Social Landscape Trends to watch:

1. Social Commerce: Amazon, Groupon, Etsy, Gilt
2. Makers: Kickstarter, Do Network
3: SoLoMo Convergence: Twitter, Foursquare, Facebook, Yelp
4. Sharing, Discovery & Curation: Twitter, Quora, G+, Stumbleupon, Pinterest, Facebook
5. Game Mechanics: Words with Friends, Sims, CityVille

5 Marketing Trends:

1. Relationships at scale: From Niche to at Scale
2. Always on Strategy: Move away from Campaigns
3. Quality content: Not Quantity
4. Platform Intergration: No Silos
5. Measurement & Business Results: From Experiments to ROI

5 Guiding Principles from SocialArc:

1. Social Strategy Needed: Insights, Strategy, Tactics
Identity:
- Business objectives
- Success Metrics
- Competitive Landscape
- Audience Profile
- Audience Values

Follow @Socialarc on Twitter.


Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen.  She will be attending Prepaid Expo USA 2012 and covering the event live via Twitter and the Prepaid Expo Blog. She is a published poet and also maintains a literary blog. She may be reached atvrusso@iirusa.com. Follow her @Literanista.

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