Live from Prepaid Expo 2012: Social Media: The Landscape

Aaron Mann

We began this morning at Prepaid Expo 2012 with a session on Social Media: The Landscape, 5 Important Trends for Marketers, and Real-World Social Best Practices presented by Aaron Mann, CEO of SocialArc. "Socialarc specializes in the design and implementation of social marketing campaigns that work - for our clients and for their audiences."

5 Big Social Landscape Trends to watch:

1. Social Commerce: Amazon, Groupon, Etsy, Gilt
2. Makers: Kickstarter, Do Network
3: SoLoMo Convergence: Twitter, Foursquare, Facebook, Yelp
4. Sharing, Discovery & Curation: Twitter, Quora, G+, Stumbleupon, Pinterest, Facebook
5. Game Mechanics: Words with Friends, Sims, CityVille

5 Marketing Trends:

1. Relationships at scale: From Niche to at Scale
2. Always on Strategy: Move away from Campaigns
3. Quality content: Not Quantity
4. Platform Intergration: No Silos
5. Measurement & Business Results: From Experiments to ROI

5 Guiding Principles from SocialArc:

1. Social Strategy Needed: Insights, Strategy, Tactics
Identity:
- Business objectives
- Success Metrics
- Competitive Landscape
- Audience Profile
- Audience Values

Follow @Socialarc on Twitter.


Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen.  She will be attending Prepaid Expo USA 2012 and covering the event live via Twitter and the Prepaid Expo Blog. She is a published poet and also maintains a literary blog. She may be reached atvrusso@iirusa.com. Follow her @Literanista.

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