Tuesday, March 10, 2009

Oberthur Technologies Introduces the Gift Card Industry’s Most Tamper-Resistant Packaging at Prepaid Card Expo

CHANTILLY, Virginia -- Oberthur Technologies, one of the largest providers of manufacturing, personalization services and retail-based packaging for network branded prepaid cards, will introduce Smart Seal; new, secure packaging that will deter packaging fraud, at this year’s Prepaid Card Expo, March 9-11 in Orlando, FL. (Booth number 523.)

Oberthur, with a long history in payment cards and fulfillment, has developed Smart Seal as part of its new Smart Line of gift card packaging. Smart Seal’s patent-pending, heat and pressure process creates a seamless, tamper-resistant barrier around the gift card package. With Smart Seal, the only way to access the gift card is to tear or cut the package― making it easily detected that the product had been tampered.

A recent Packaged Facts report stated that nearly 3 billion dollars was put onto network branded gifts cards in 2007- growing the market by 121% over 2006. “We’ve leveraged our innovation in packaging to protect issuers, retailers and prepaid card users in this rapidly growing market,” says Martin Ferenczi, Oberthur Technologies’ CEO for the Americas region.

According to a Business Week article, investigation or refunding the stolen gift cards is not as costly as the “consumers’ perception of the risk,” of the card tampering.

“Our goal is to understand each link in the chain of how our products are used so we can further enhance our value to clients,” says Ferenczi, adding, “with Smart Seal consumers can confidently purchase a packaged gift card.”

Smart Seal joins other innovative Oberthur Technologies’ gift packaging products- including Smart Pouch and Smart Fold. To see Smart Seal, as well as other Oberthur innovations, visit booth #523.

About Oberthur Technologies
With sales of EUR 733.4 million in 2007, Oberthur Technologies is one of the world leaders in the field of secure technologies. Innovation and high quality services ensure Oberthur’s strong positioning in its main target markets:
  • Smart cards: One of the world’s leading providers of security and identification based on smart card technology and associated services, such as personalization, for the mobile, payment, identity, digital TV and transport markets.

  • Secure printing: The world’s third largest private security printer, specializing in the production and management of high security products such as banknotes, passports, and other identity documents, checks and secured documents in more than fifty countries.

  • Cash protection: World leader in the emerging market of equipments for smart cash transportation and ATM protection.

Close to its customers, Oberthur benefits from an industrial and commercial presence across all five continents.

More information about Oberthur is available at http://www.oberthur.com/.

U.S. Press Contact:

Leana Benson Hersch
310 868 1318

Tracy Williams
310 479 7055

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