Wednesday, March 11, 2009

Track Presentation: Gift Card Retailer Alliance – Breaking New Ground to Advance the Closed-Loop Gift Card Industry


During Tuesday morning's track sessions, we sat in the Gift Card Retailer Alliance – Breaking New Ground to Advance the Closed-Loop Gift Card Industry

Speakers:

Carman Wenkoff, President, Value Pay Services LLC (Subway Card Programs)

Tom Boucher, Senior Program Manager, Gift Cards, Best Buy

Attendees welcomed Carman from Value Pay Services when introduced. Carman begins with an overview of the association’s goals and initiatives. Here is the code of principles for the association.

- Adoption of more consumer friendly policies, programs, and best practices

- No expiration or dormancy fees

- Collaborate together to address external issues

- Working respectfully with other members of the association

Carman then passed the presentation over to Tom from Best Buy where he further discussed some of the information and benefits of the association. Some of the benefits include access to reports shared within the association, listing on the RGCA website, access to special vendor rates and programs, and opportunities to participate in all projects organized by the RGCA. In order to request membership to the association each applicant must review the code of principles and then apply at the RGCA website.



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