Monday, March 12, 2012

Live from Prepaid Expo 2012: ABCs of Mobile Payments

Presented by James Sufrin, VP of Orbethur Technologies of America Corp. and Mike Fletcher, CEO of GiftTango....

Strong adoption of digital B2B Channels – Driving force for content getting into market

Mobile Payment Today:
Key Fact #1: 1 out 6 phones will have NFC by 2014
- 302 million smartphones shipped in 2010, 71% growth over 2009’s shipment levels
- Paypal launched NFC peer-to-peer mobile app
- Google Wallet – will standardize NFC use
- Global Platform has finalized key specifications enabling massive commercial roll, outs on OTA management, TSM, certification
- GSMA issued a statement
- Joint Ventures
- Visa, Mastercard

- Square=POS
- Mobile wallets: Many or one?
- Coupons, Products, & Promotions: Instant, Text promotions, Interacting with real-time TV use

- Service: NFC payments or more much more than payments?
- Identification

Mobile Wallet App/UI:
- Basic:
- Payment card emulation
- Notifications
- Extended value:
- Transactions logs
- Settings & preferences
- Passcode management
- Added Value:
- Mobile offers & passwords
Mobile Adoption around the world:
- Imminent adoption for digital in the UK
- Mass adoption for US for Gift Cards: Holiday Season
NFC: How to get there:

One universal & ideal NFC ecosystem does not exist
- Key questions:
- Whom to partner with?
- Which infrastructure?
- What services to push?
- What pricing strategy?

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen.  She will be attending Prepaid Expo USA 2012 and covering the event live via Twitter and the Prepaid Expo Blog. She is a published poet and also maintains a literary blog. She may be reached Follow her @Literanista.

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