Tuesday, March 6, 2012

Test Drive an Expert: Tomas Campos, Blackhawk Network

Tomas Campos, is the General Manager of Online and Mobile at the Blackhawk Network, he will be our featured expert on the topic of  Mobile, Online and Emerging Technologies at the 7th Annual Prepaid Expo, taking place this year in Las Vegas, Nevada, on March 12-13, 2012, where attendees will have the opportunity to schedule one-on-one meetings with Tomas and other experts from an array of Prepaid specialties.

We had a chance to gain some insight from Tomas before we head out to Las Vegas next week. Here is what we asked Tomas and what he shared with us:

What are the (1-3) most pressing issues/trends in your subject area that prepaid professionals should consider and/or watch closely in the coming year?

The most pressing issues/trends in my area are the digitalization of payments and the convergence of payments, customer acquisition and loyalty efforts that we will continue to see. We will also see more opportunities for online to offline payment mechanisms where prepaid instruments play an important role and can close the redemption loop.

Furthermore, the SMB and Local market is still a relatively underserved market for prepaid and there are some very interesting opportunities here.

What are the 3 most commonly asked questions/concerns you hear from clients?

My clients often inquire about the ever-changing technology landscape so they can better understand what they should be aware of, how they can incorporate the technology in to their own systems and what investment they should make now to better position themselves.

In addition, they often want to know how they can increase opportunities to leverage prepaid products to better engage with consumers. Most of our clients want to have a robust engagement with their customers through mobile in order to drive more value to their customers and want their prepaid instruments to be a part of that mobile engagement.

Prepaid is one of the best customer acquisition vehicles and the challenge for our clients is how to incorporate prepaid into their mobile engagement strategies.

What is/are the most common mistake(s) and oversight(s) people make in the prepaid space related to your area of specialization?

Most of the time, people set limitations at point-of-purchase/point-of-sale that prematurely defines their strategy for prepaid. They are often unaware of the many, inexpensive options available which results in them not acting at all, rather than to investigating all options. Another oversight is that they make decisions not to incorporate a specific product based on the perception that there isn’t a big enough market.

For example, I have had clients not want to get in to eGifting because they believe it’s only a small fraction of prepaid space today. The problem is there is a huge potential for growth in this market. If you don’t get in early, a competitor will resulting in their owning the category.

About Tomas:

Tomas Campos is General Manager, Online and Mobile, at Blackhawk Network. He leads a team of experts focused on emerging products and services in online, mobile and digital commerce related to prepaid gifts/products and virtual technologies. Campos has been with Blackhawk Network for six year and was previously the Vice President of Engineering and Technology Strategy and Execution. Prior to joining Blackhawk Network, Campos worked for Safeway, Ernst and Young and the International Computer Science Institute where he build a strong understanding of the complexities of retail products and systems including point-of-purchase and digital payment systems.  He has a Bachelor of Science in Business Administration and Computer Science from the University of California, Berkeley.

Test Drive an Mobile, Online and Emerging Technologies Expert

You can schedule a meeting with Tomas Campos at Prepaid Expo here, if you need help determining how to navigate and participate strategically in mobile and online options for your company.

To register, visit www.prepaidexpousa.com
Call: 1 888-670-8200                  
Email: register@iirusa.com 

* Please mention your priority code when registering to save $100 off the standard and onsite rate: XU2548BLOG.

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